Product strategy and funding: The key link in suppliers’ EV transition
In Automotive News, expert Mark Barrott discusses how suppliers can assess the right blend of resources as they juggle capital demands for internal combustion engines, hybrid, and EV programs simultaneously.
The transition to electric vehicles (EVs) presents a potential make-it-or-break-it challenge for suppliers. To remain competitive, companies at every stage of the automotive manufacturing supply chain must innovate and create novel components that help EVs meet automakers’ demands, exceed consumer expectations, and compete on price. 
